the formulations

our approach

We design formulas that work in two places: the salon chair and the bathroom mirror. That means professional performance, simple doses, and results you can repeat. Formulations focus on friction reduction for easier styling, lightweight conditioning for touchable softness, and ingredient blends chosen for strength, slip, hydration and shine.

ingredient highlights
  • Vegetable proteins for the feel of strength
  • Aloe and glycerin for hydration
  • Select silicones for slip, alignment and heat glide
  • Multi-oil complexes for shine and touchable softness
  • Panthenol and vitamin E for conditioning

Free from
Sulfates. Parabens. Added pigments. Gluten. Always cruelty free.

how each product works

THE SEAL
Heat-activated smoothing spray

An ultra-light treatment spray that wraps each strand in an invisible veil, blocking humidity, sealing in moisture and amplifying gloss. Built-in thermal and UV protection helps defend your finish during heat styling. Activate with a blow-dry after application

Key tech inside

  • Film-formers and cationic conditioning agents for anti-frizz and humidity resistance
  • Hydrolysed keratin, silk amino acids and wheat protein to support feel of resilience
  • Multi-oil complex for high-gloss slip without heavy feel

Dose guide
Fine hair: light mist per section.
Medium to coarse: 2–3 passes per section.
Comb through, then blow-dry to seal.

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THE SMOOTH
Bond-smoothing leave-in cream

A leave-in smoothing cream that restores, hydrates and elevates in one step. Lightweight conditioners reduce friction so brushes glide, while vegetable proteins, aloe and a curated oil blend deliver softness, shine and control. Expect tamed frizz and shorter blow-dry time with a velvet finish. Use on damp or dry hair.

Key tech inside

  • Dimethiconol system for surface alignment and slip
  • Vegetable proteins, panthenol and vitamin E to support softness and the feel of strength
  • Argan, macadamia, jojoba, avocado, camellia, marula, kukui, tamanu, coconut and olive oils for shine and touchable control

Dose guide
Fine: pea-size.
Medium: 5-cent coin.
Thick/curly: 10-cent coin, layer if needed.
Work mid-lengths to ends, then skim roots lightly.

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THE VOL
Lightweight volumising mousse

A high-impact mousse that expands each strand from within for lift, body and long-lasting fullness without stiffness. Plumping agents, proteins and shine actives create touchable volume from roots through lengths. Apply to damp hair and blow-dry for maximum lift.

Key tech inside

  • PVP and styling polymers for flexible hold and expansion
  • Hydrolysed rice protein and panthenol to support body and smoothness
  • Botanical extracts and humectants to balance hydration and shine

Dose guide
Short: golf-ball.
Medium: 2 golf-balls.
Long/thick: palm-full, in sections.
Focus at roots, then pull through lengths.

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THE RESET
Restorative mask

A keratin-infused treatment mask that saturates hair with moisture, smooths the cuticle and seals in reflective shine. A rich base, silicones for slip, and a botanical–oil complex support softness, elasticity and control for dry or unruly hair. Use after shampoo, leave 5–10 minutes, rinse, style.

Key tech inside

  • Conditioning silicones for cuticle smoothing and comb glide
  • Keratin derivative and hydrolysed collagen for feel of strength and elasticity
  • Argan and macadamia oils, aloe, and floral essential oils for softness and shine

Dose guide
Short to medium: 10-cent coin.
Thick/long or highly sensitised: 20-cent coin.
Comb through for even saturation.

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why we use select silicones

We include modern silicones in specific products to reduce friction, aid heat glide and boost shine, especially for frizz-prone textures. We choose lightweight grades and balanced levels for a clean feel that rinses with standard shampoo. Prefer lighter days? Use a smaller dose or save silicone-rich steps for blow-dry days.

tested where it matters

In salon for brush glide, time to dry, finish quality and day-two feel

At home for ease of use, clear dosing, and results you can recreate

We look for visible frizz reduction, reduced drying time, soft touch, natural movement and a finish that still feels fresh beyond day one.

safety and standards

All products list full INCI and are preserved for product safety. Avoid eyes. If contact occurs, rinse and seek medical advice if required. Keep out of reach of children. Free from sulfates, parabens, added pigments and gluten where stated. Cruelty-free. Product sizes and usage directions are clearly printed on pack.

For stylists
  • Clear, teachable doses and sectioning cues
  • Compatible with common heat workflows
  • One shared language from chair to home, so clients can repeat the ritual

For stylists
  • Fewer steps, clearer guidance
  • Lightweight textures that disappear in the hair
  • Results you can feel from first use, then build with every routine

Blow Style — The House of Blow
Signature Style | Home Rituals