Blow Style began with Roma Garito, the inspiring grandmother of our founder, Leigh Dole.

She was elegance in its truest form. Her nails were always done, her red lipstick perfectly in place, her presence unforgettable.

Roma carried herself with quiet confidence
and an ease that made every gesture feel intentional.

She believed that style was not something you put on, but something that lived within you. It was in the way she moved, in the care she gave to the smallest details, in the rituals that made the ordinary beautiful.

Born of Italian heritage, Roma embodied a life where style and care were inseparable.
To her, beauty began long before the mirror. It was found in how you prepared for the day, how you treated yourself, and how you carried that grace into the world.

BLOW was created to honour her spirit.
Every product, every touch, every ritual reflects her timeless sense of elegance.

What began with Roma continues in every home where someone takes a moment to care for themselves with intention.

A legacy of confidence, grace and effortless Italian style.
Blow Style | The House of Blow

Introducing

Leigh Dole built Blow Bar Co on a clear purpose. Help women step into the day taller. She opened her first salon at 17, learned fast from real clients, and grew Blow Bar Co onto Sydney’s biggest stages, including a David Jones launch when many were slowing down during Covid19. The much loved blowdries and bubbles experience turns getting ready into connection and confidence across the city. National recognition followed, including AusMumpreneur honours, but Leigh’s focus never shifted. Create moments that make people feel present, powerful and ready, then teach them how to carry that feeling into everyday life.

Blow Style is the next step in that purpose. It answers the question she heard in the chair every day. How do I get this at home. Leigh set out to bottle the know-how with simple, professional products and clear rituals anyone can repeat. Fewer steps. Smarter doses. The same polished finish in less time and with less heat. Built for every texture and every day, Blow Style puts professional care back in your hands so you can stand tall, move with ease and feel completely yourself.

Signature Style | Home Rituals.

the belief

Style is not a service. It is a way of being.

Any face. Any story. Any texture.

Getting ready is not about perfection. It is about feeling present, powerful and yourself.

the perspective

Everyday beauty
The stillness before the mirror matters as much as the after photo.

Ritual over rush
Simple steps that restore rather than consume.

Open by design
Any face. Any story. Any texture.

Professional and personal
Salon grade performance that feels at home in your routine.

Purposeful performance
Formulas you will actually reach for. Nothing extra.

the good

We believe style should feel good and do good.
We choose responsible partners, keep routines simple to reduce waste, and support programs that lift women and girls. More to share as we grow.